Shopping for the Home Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

Young people spent the last year focused on making their spaces as comfortable and comforting as possible—and they’re not stopping yet. In this report, we dive into 13-39-year-olds current feelings around home, what they want to buy for their spaces next, and brands helping young consumers create the sanctuaries they crave.

Download the full report for insights on:

  • How COVID and quarantines have influenced young consumers’ investments in their homes
  • The differences between Gen Z and Millennials’ interest in home improvement
  • The types of home furnishings young consumers are looking to purchase

Report length: 13 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in August & September 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: young consumers’ home “must-haves,” where they’re shopping for home furnishings, the decorating elements they want in their ideal home, how they feel about home decor items as gifts, and how much they’ve spent on home decor in the past year. 

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