Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.
Young people spent the last year focused on making their spaces as comfortable and comforting as possible—and they’re not stopping yet. In this report, we dive into 13-39-year-olds current feelings around home, what they want to buy for their spaces next, and brands helping young consumers create the sanctuaries they crave.
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Report length: 13 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in August & September 2021
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: young consumers’ home “must-haves,” where they’re shopping for home furnishings, the decorating elements they want in their ideal home, how they feel about home decor items as gifts, and how much they’ve spent on home decor in the past year.