Behavioral REPORT

Shopping for the Home Report

Young people spent the last year focused on making their spaces as comfortable and comforting as possible—and they’re not stopping yet. In this report, we dive into 13-39-year-olds current feelings around home, what they want to buy for their spaces next, and brands helping young consumers create the sanctuaries they crave.

 

  • How COVID and quarantines have influenced young consumers’ investments in their homes
  • The differences between Gen Z and Millennials’ interest in home improvement
  • The types of home furnishings young consumers are looking to purchase

Report length: 13 pages

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Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.

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BEHAVIORAL REPORT
Shopping for the Home Report
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Content
Download report (PDF)
Data
Download data (XLS)
Explore data online