- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Shopping for the Home Report
Young people spent the last year focused on making their spaces as comfortable and comforting as possible—and they’re not stopping yet. In this report, we dive into 13-39-year-olds current feelings around home, what they want to buy for their spaces next, and brands helping young consumers create the sanctuaries they crave.
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- How COVID and quarantines have influenced young consumers’ investments in their homes
- The differences between Gen Z and Millennials’ interest in home improvement
- The types of home furnishings young consumers are looking to purchase
Report length: 13 pages
North America report based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in August & September 2021. Western Europe report based on a survey of 1300 13-39-year-olds in the U.K., Italy, France, Germany, and Spain in August & September 2021.
Additional survey content for Pro users: young consumers’ home “must-haves,” where they’re shopping for home furnishings, the decorating elements they want in their ideal home, how they feel about home decor items as gifts, and how much they’ve spent on home decor in the past year.