Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Shopping For The Home Report

Whether it’s owned or rented, Gen Z and Millennials continue to aspire to create the perfect living space. In YPulse’s 2021 Shopping for the Home report, we saw that young consumers kept busy decorating their homes, and this remains true today. Despite leaving the house more than they have in the past two years, they’re continuing to care about investing in their spaces.

This year’s Shopping for the Home report dives into what décor styles young consumers are most attracted to, what/who inspires their style, and how brands can help them improve their living spaces.

Download the full report for further insights

  • Where Gen Z and Millennials are shopping for their homes/apartments
  • Where young consumers go for home decor inspiration
  • The decor style that Gen Z and Millennials prefer the most
Report length: 18 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in September 2022, Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2022

Additional survey content for Pro users: The type of home they currently live in, other types of stores young consumers are shopping for their homes/apartments, other types of DIY and home decor they are interested in trying.  

Recent years' reports on this topic

Download content
North America
Western Europe