Whether it’s owned or rented, Gen Z and Millennials continue to aspire to create the perfect living space. In YPulse’s 2021 Shopping for the Home report, we saw that young consumers kept busy decorating their homes, and this remains true today. Despite leaving the house more than they have in the past two years, they’re continuing to care about investing in their spaces.
This year’s Shopping for the Home report dives into what décor styles young consumers are most attracted to, what/who inspires their style, and how brands can help them improve their living spaces.
Report length: 18 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in September 2022, Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2022
