- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Shopping For The Home Report
This year’s Shopping for the Home report dives into whether young consumers are willing to invest in their home, who’s putting effort into decorating and renovating, and how brands can encourage young consumers to put home goods on their holiday wish lists this year.
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- Where young people are finding décor inspiration
- Their interest level decorating and renovating their spaces
- Gen Z and Millennials preferred décor style
Report length: 16 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2023.
Additional survey content for Pro users: Where young consumers are shopping to furnish their homes, what types of housing they live in (houses, apartments, dorms, etc.), and how much money they’ve spent furnishing their homes / spaces in the past year.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.