- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Hobbies and Passions Report
From gaming and #BookTok to collecting trading cards and always listening to music, Gen Z and Millennials lives are full of passions on and offline. Their hobbies are community hubs, identity markers, and spaces where trends are born, too, which is why brands need to know about what they’re into lately and how old pastimes are evolving.
In YPulse’s 2025 Hobbies and Passions report, we dive into what Gen Z and Millennials’ top hobbies are now, how they’re finding community within their passions, and the items they’re collecting most.
Download the full report for further insights
- What Gen Z and Millennials’ top hobbies are, in their own words
- How they’re spending their free time and finding hobby-driven communities
- What they’re collecting—and how that differs by demographic
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2025
Additional survey content for Pro users:
The full open-ended list of young people’s top hobbies, the top “offline” activities they’ve done in the last month, how many have spent money on their hobbies, and how much a month, why collectors collect the specific things they do, and more.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.