In YPulse’s 2023 Hobbies and Passions report, we’ll look at young consumers’ top hobbies, what activities they’re doing online and offline, and what activities Millennial parents are expecting their (Gen Alpha) children to participate in.
Report Length: 16 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2023.
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.


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