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Hobbies and Passions Report

May 04 2022

The pandemic shifted Gen Z and Millennials’ hobbies to be comforting, entertaining, and quarantine-approved. But as these gens continue to become more comfortable with the threat of COVID, they are changing the ways they spend their free time. So what are they doing instead?

YPulse’s Hobbies and Passions report dives into how young people are spending their time, the hobbies they have and what benefits they provide, and how brands can appeal to young consumers through these passions.

Download the full report for insights on:

  • What young people are doing in their free time and with who
  • How Gen Z and Millennials’ hobbies are more than pastimes and the benefits they are providing them
  • How brands can connect with these generations through the hobbies they are participating in

Report length: 12 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in March & April 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: How often Gen Z and Millennials are doing offline hobbies, what they are doing virtually to hang out with friends, and how much money they are spending on their hobbies.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

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