Hobbies and Passions Report

In the last year, young consumers’ hobbies and passions became more than pastimes—they were essential to getting through a crisis that isolated them and upended their routines in every way. Gen Z and Millennials focused on some of their biggest passions, with many striving to hone new skills, trying to find new entertainment sources, and attempting to maintain their mental health by staying busy. Bread baking, gardening, DIY crafts, and more filled social media feeds as they shared their activities and connected through their quarantine activities. This report checks back in with how young consumers are occupying their free time...