In YPulse’s 2016 Loyal-ish report, we discovered that young consumers will stick with the brands they like, but are willing (and eager) to try something new if the quality or price is better. And this still holds true today—even good social media content can sway their brand choices. However, there are a few things brands can do to keep them coming back for more; namely product reliability while also being innovative.
YPulse’s 2025 Brand Loyalty report explores what loyalty really means for these gens, what’s keeping young consumers tethered to certain brands / products, and how they’re interacting with rewards programs.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded February 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2025
