Gen Z and Millennials have long been deemed as generations who are disloyal to brands. And though Gen Z and Millennials consider themselves brand loyal (well, loyal-ish), they have a wandering eye. This means they’ll stick with the brands they like, but are willing (and eager) to try something new if the quality, price, or service is better. For brands to build brand loyalty and earn dedicated young consumers among so many options across industries, they need to truly understand what makes young people feel more connected to a brand, and less willing to leave it behind for something shiny and new.
YPulse’s Brand Loyalty report discusses key findings on young consumers’ perceptions on brand loyalty, what products / services they’re most loyal to, and how brands can leverage social media to engage both new and existing customers.
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in February 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2024.
