Many young people are stepping away from traditional romantic pursuits in 2025, but they’re not entirely closing the door on making connections. The rumors that they’re not quite as into dating apps these days are true, though it’s a bit more complicated than swipe fatigue—but social media platforms filling their digital dating gap. But what are telling everyone they’re looking for? Young men and women have similar end goals for their love lives, but their dating path to reach them might look quite different. Right now, women are prioritizing friendships over romance amidst cultural shifts like the “4B movement.” However, those who are dating / in a relationship are open to receiving date night inspo from brands.
YPulse’s 2025 Dating and Relationships report explores Gen Z and Millennials’ dating status, how they feel about dating now, and what they want out of their relationships.
Report length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded November 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2024
