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Dating & Relationships Report

Gen Z and Millennials are constantly doing things differently than previous generations, and relationships and dating are certainly no exception . Young consumers are dating slower, not using labels, and putting more focus on their relationships with themselves. And while it’s true that relationships are becoming more label-less, that doesn’t mean romantic partners are completely off the table.

YPulse’s Relationships and Dating report will dive deep into what relationships they’re prioritizing most, how they navigate dating apps, their thoughts on marriage, and more.

Download the full report for further insights

  • How young consumers feel about relationships and dating
  • How young consumers are using dating apps/sites to find significant others
  • What young consumers are focusing on outside of romantic relationships
Report length: 19 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in January 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2023.

Additional survey content for Pro users: How young consumers feel about relationships and dating, young consumers’ thoughts about online dating and dating apps, and young consumers’ thoughts on marriage.

Recent years' reports on this topic

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North America
Western Europe