Gen Z and Millennials are prioritizing different life milestones than previous generations so, when it comes to dating, the idea of commitment has a new look. Marriage is not top of mind right now; these gens are thinking about things like their self-love and career stability first. While it might be in their future plans (though later than for previous gens), they’re exploring relationships that fit their lifestyle better right now—which is just as valid in their eyes.
In this year’s Dating and Relationships report, we dive into must-know information for brands—from relationship trends young people are fueling now to the way they express commitment. And we share a look into what young people are thinking about for Valentine’s Day this year—hint: this day is not only about romance anymore either.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded December 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in December 2023.
