Behavioral REPORT

Mental Health Report

Stress is high, burnout is real, and talking about mental health isn’t always easy—especially for young people. Gen Z and Millennials are feeling constantly overwhelmed, from financial pressure and social media anxiety to the everyday stress of just trying to keep up. Even ordering food or talking on the phone creates anxiety for many.

In YPulse’s 2025 Mental Health report, we dive into how young people are feeling, what’s fueling their mental health struggles, and where they’re turning for support—including the role brands can play.

  • How many young people are feeling stress and anxiety
  • What their biggest stressors and anxieties are
  • How they want to talk about mental health—with brands, too

Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April-May 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April-May 2025

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