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- Behavioral
North AmericaWestern Europe
Mental Health Report
You’ve seen the headlines calling loneliness an epidemic among young people, and that may unfortunately have truth to it. As their social lives were disrupted during the pandemic, the lasting impact has been an unsteady relationship with finding new communities IRL as young adults. And while they’d like to see more open discussions about mental health, trying to talk with their friends about their own personal struggles can be a challenge. But, Gen Z and Millennials are super open to brands speaking up about the topic, meaning mental health initiatives and support can be a bridge to these gens.
In this year’s Mental Health report, YPulse discusses how the importance of mental health for young people, how many have spoken to mental health professionals, and what they’re doing to de-stress (even getting into the controversial mental health day).
Download the full report for further insights
- How lonely are Gen Z and Millennials
- What stresses them out and how they cope
- What brands can do to help support young people’s mental health
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in May 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2024.
Additional survey content for Pro users: Open-end responses on what young people do to improve / maintain their mental health, what types of anxiety-reducing products they’ve used, and non-traditional ways they escape from stress (e.g. watching oddly satisfying food content, using adult coloring books, etc.)
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.