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Mental Health Report

For generations, mental health was a topic that most did not want to discuss. However, with the push of access and social media, Gen Z and Millennials have officially normalized the conversation. They realize how much a two-year pandemic impacted their mental health, and young people are becoming increasingly worried about their futures. A lack of control is driving young people to seek professionals, find alternatives to combat stress, and encourage others to seek help.

The 2023 Mental Health report dives deep into why consumers are feeling burnt out, their drive to encourage others to talk about mental wellness, and how they expect brands to join in the conversation.

Download the full report for further insights

  • What activities young consumers are interested in trying to combat stress and anxiety
  • Why young consumers want mental health to be a priority for everyone
  • Why young consumers are feeling burnt out
Report length: 17 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in November. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2022

Additional survey content for Pro users: How many young consumers are interested in group therapy, other alternatives young people are turning to, and the feelings young consumers have about their futures.

Recent years' reports on this topic

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North America
Western Europe