Whether they’re getting their back to school (BTS) ‘fits, supplies, or dorm essentials, students and parents are getting ready for the shopping season. Peak BTS shopping is a little later this year though and it’s looking like budgets are a bit tighter, too. Regardless, young consumers are still planning to shop the latest trends—and they have their list of the coolest brands to have for heading back to class.
In YPulse’s 2025 Back to School Shopping report, we explore how and where young consumers are BTS shopping, how much they’re planning to spend, and what exactly they plan on buying.
Report length: 24 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded June 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2025
