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North AmericaWestern Europe
Back to School Shopping Report
Whether they’re getting their back to school (BTS) ‘fits, supplies, or dorm essentials, students and parents are getting ready for the shopping season. Peak BTS shopping is a little later this year though and it’s looking like budgets are a bit tighter, too. Regardless, young consumers are still planning to shop the latest trends—and they have their list of the coolest brands to have for heading back to class.
In YPulse’s 2025 Back to School Shopping report, we explore how and where young consumers are BTS shopping, how much they’re planning to spend, and what exactly they plan on buying.
Download the full report for further insights
- How many young consumers plan on back to school shopping—and when
- The impact inflation has on parents and students’ BTS shopping this fall
- What products they plan to buy across industries including tech, fashion, and more
Report length: 24 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded June 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2025
Additional survey content for Pro users:
What items they are purchasing this BTS shopping season, if BTS shoppers are buying for in-person or online classes, and how young consumers are being resourceful.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.