Back to School Shopping Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

While many young consumers have been getting more comfortable with in-person activities this summer, COVID-19 and its variants still linger, sparking questions around whether this year’s back to school shopping season will be “back to normal” or a repeat of 2020. This year’s Back to School Shopping report reveals young consumers’ plans for the season, including if they plan to shop, when and where they plan to shop, and what they will need for the upcoming fall semester.

Download the full report for insights on: 

  • Back to school shopping participation for the upcoming 2021 fall semester
  • The month where most students start planning back to school shopping
  • Whether students need at-home or in-person learning school supplies this year
  • One of the top influences in back to school purchases and how brands are utilizing this influence

Report length: 13 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in July 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: How much back to school shopping have they done already this year, their estimated spending on back to school shopping categories, and the housewares, furnitures, and appliances they plan to buy 

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