Back to School Shopping Report

While many young consumers have been getting more comfortable with in-person activities this summer, COVID-19 and its variants still linger, sparking questions around whether this year’s back to school shopping season will be “back to normal” or a repeat of 2020. This year’s Back to School Shopping report reveals young consumers’ plans for the season, including if they plan to shop, when and where they plan to shop, and what they will need for the upcoming fall semester.