Whether they’re getting their Back to School fits, supplies, or apartment and dorm aesthetics, Gen Z and Millennials are ready for the shopping season. Young consumers are even more excited for the back to school (BTS) shopping season this year, and they’re looking forward to getting back to in-store shopping. However, while it’s true that young consumers are less concerned with COVID-19 and are interested in physical store shopping, BTS shopping is being challenged by strict budgets and inflation
This year’s BTS Shopping report explores how and where young consumers are BTS shopping, and how brands can adapt to growing budget concerns and best market to young consumers.
Download the full report for insights on:
- The impact inflation has on Gen Z and Millennial BTS shopping this fall semester
- How their budgets for BTS 2022 shopping have changed compared to last year
- How young consumers are using BTS shopping as a season of their own and what’s influencing their product purchases
Report length: 12 pages
North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in July 2022
Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2022
Additional survey content for Pro users: What items they are purchasing this BTS shopping season, if BTS shoppers are buying for in-person or online classes, and how young consumers are being resourceful.