Back to School Shopping Report

Whether they’re getting their Back to School fits, supplies, or apartment and dorm aesthetics, Gen Z and Millennials are ready for the shopping season. Young consumers are even more excited for the back to school (BTS) shopping season this year, and they’re looking forward to getting back to in-store shopping. However, while it’s true that young consumers are less concerned with COVID-19 and are interested in physical store shopping, BTS shopping is being challenged by strict budgets and inflation This year’s BTS Shopping report explores how and where young consumers are BTS shopping, and how brands can adapt to growing...