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Back to School Shopping Report

Download the full report for further insights

Whether they’re getting their Back to School fits, supplies, or apartment and dorm aesthetics, Gen Z and Millennials are ready for the shopping season. Young consumers are even more excited for the back to school (BTS) shopping season this year, and they’re looking forward to getting back to in-store shopping. However, while it’s true that young consumers are less concerned with COVID-19 and are interested in physical store shopping, BTS shopping is being challenged by strict budgets and inflation

This year’s BTS Shopping report explores how and where young consumers are BTS shopping, and how brands can adapt to growing budget concerns and best market to young consumers.

Download the full report for insights on: 

  • The impact inflation has on Gen Z and Millennial BTS shopping this fall semester
  • How their budgets for BTS 2022 shopping have changed compared to last year
  • How young consumers are using BTS shopping as a season of their own and what’s influencing their product purchases

Report length: 12 pages

Based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in July 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: What items they are purchasing this BTS shopping season, if BTS shoppers are buying for in-person or online classes, and how young consumers are being resourceful.

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both North America and Canada

All surveys fielded after June 1, 2021 are expanded to a Western European sample and totals now reflect the views of 13-39-year-olds in Western Europe

Previous years' reports

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