This year’s Back to School Shopping report explores young consumers’ shopping preferences, their purchase inspiration, and how brands can adapt to growing budget concerns and best market to young consumers.
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded June 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2023.
Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.


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