It’s Back to School time again! (Yes, already.) Young consumers are gearing up with school supplies naturally, but also with tech devices, clothes, and much more. With Amazon and other major retailers kicking off huge sales in July, young shoppers are getting everything they need before the summer is over—even if it’s not for school per say. #Hauls from mass merch retailers and online marketplaces are already showing up on young people’s FYP and feeds, and social media content is playing a big role in what they buy. Armed with key insights from this report, brands can leverage their social media strategy to gain attention from students and parents alike for the summer sale season.
YPulse’s Back to School Shopping report examines how many students and parents will be shopping the season, what’s filling up their carts, and how brands should be thinking about Back to School.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in June 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2024
