Gen Z and Millennials are rewriting the rules of social and mobile marketing—preferring short, authentic, and shoppable content that feels true to what’s already on their feeds. From the platforms where they’re most likely to engage with brands, to the formats that actually grab their attention, young consumers are showing brands what works (and what doesn’t) when it comes to standing out online.
In YPulse’s 2025 Social/Mobile Marketing Preferences report, we explore how teens and young adults interact with branded content, what drives them to take action, and where brands have the biggest opportunities to connect meaningfully in their everyday scroll.
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded May 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2025
