Young people are more likely to see advertising on social media than any other place. But the last few years have been a whirlwind of changes in the social media landscape. With the rise of TikTok (thanks Gen Z!) other platforms have implemented massive changes in the race for young consumers’ attention, which has meant brands marketing on those platforms have been racing to keep up as well.
YPulse’s 2021 Social and Mobile Marketing Preference report indicated that young consumers don’t mind ads on social, and this holds true today—but there are caveats, and actually getting them to pay attention to ads requires creativity and insight.
The 2022 Social and Mobile Marketing Preferences report reexamines what young consumers are willing to see, what they expect from brands’ organic and paid marketing, and their usage of in-feed shopping.
Download the full report for insights on:
- How Gen Z and Millennials are using social media to engage with brands
- The type of marketing/ads young consumers are open to seeing and engaging with
- The benefit and impacts of in-feed shopping for young consumers
Report length: 17 pages
North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in August 2022
Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2022
Additional survey content for Pro users: The total of young consumers using social media, top reasons why young consumers will or will not follow a brand, and how young consumers are using in-feed shopping on social.