Social and Mobile Marketing Preferences Report

Young people are more likely to see advertising on social media than any other place. But the last few years have been a whirlwind of changes in the social media landscape. With the rise of TikTok (thanks Gen Z!) other platforms have implemented massive changes in the race for young consumers’ attention, which has meant brands marketing on those platforms have been racing to keep up as well. YPulse’s 2021 Social and Mobile Marketing Preference report indicated that young consumers don’t mind ads on social, and this holds true today—but there are caveats, and actually getting them to pay attention...