Social and Mobile Marketing Preferences Report

Young people are more likely to see advertising on social media than any other place. But the last few years have been a whirlwind of changes in the social media landscape. With the rise of TikTok (thanks Gen Z!) other platforms have implemented massive changes in the race for young consumers’ attention, which has meant brands marketing on those platforms have been racing to keep up as well. YPulse’s 2021 Social and Mobile Marketing Preference report indicated that young consumers don’t mind ads on social, and this holds true today—but there are caveats, and actually getting them to pay attention to ads requires creativity and insight. The 2022 Social and Mobile Marketing Preferences report reexamines what young consumers are willing to see, what they expect from brands’ organic and paid marketing, and their usage of in-feed shopping. Download the full report for insights on:  How Gen Z and Millennials are using social media to engage with brands The type of marketing/ads young consumers are open to seeing and engaging...