- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Social and Mobile Marketing Preferences Report
The 2023 Social and Mobile Marketing Preferences report looks at what marketing tactics will capture young people’s attention most, the paid and organic content they expect from brands, and their preferences for in-feed shopping.
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- What content young consumers want to see from brands on social media
- Which platforms young consumers are open to seeing advertising on
- Gen Z’s views on how brands should create social media ads
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Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2023.
Additional survey content for Pro users: Other types of advertising likely to grab young consumers’ attention, the preferred type of ad images young people want to see, and reasons why they will unfollow a brand on social media.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.