The 2023 Social and Mobile Marketing Preferences report looks at what marketing tactics will capture young people’s attention most, the paid and organic content they expect from brands, and their preferences for in-feed shopping.
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2023.
Phone usage and app habits, which apps they’re spending the most time in, and how mobile habits are reshaping the way they shop and communicate.


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