Behavioral REPORT

Social and Mobile Marketing Preferences Report

The 2023 Social and Mobile Marketing Preferences report looks at what marketing tactics will capture young people’s attention most, the paid and organic content they expect from brands, and their preferences for in-feed shopping.

  • What content young consumers want to see from brands on social media
  • Which platforms young consumers are open to seeing advertising on
  • Gen Z’s views on how brands should create social media ads

Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2023.

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BEHAVIORAL REPORT
Social and Mobile Marketing Preferences Report
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