Social and Mobile Marketing Preferences Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

During 2020, when young people were in lockdown and physical stores were closed, they were relying on social media feeds for shopping inspiration and opportunities to purchase—making it crucial for brands to treat social platforms as their new storefront. This report dives into young social media users’ openness to ads on the social platforms they frequent most, what ads they’re more likely to pay attention to, and what else brands need to know about social marketing.

Download the full report for insights on: 

  • Young consumers’ willingness to see advertising on social media, and the platforms they are most open to seeing ads on.
  • New social networks presenting new opportunities for brands to reach a young audience
  • The social ads Gen Z and Millennials say they are most paying attention to

Report length: 14 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in July 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Ways young consumers have interacted with brands on social media in the past, reasons they would unfollow a brand on social media, type of images they prefer to see from brand social media ads, and their likelihood to purchase from brands that take a stance on a social cause on social media. 

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