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Social and Mobile Marketing Preferences Report

During 2020, when young people were in lockdown and physical stores were closed, they were relying on social media feeds for shopping inspiration and opportunities to purchase—making it crucial for brands to treat social platforms as their new storefront. This report dives into young social media users’ openness to ads on the social platforms they frequent most, what ads they’re more likely to pay attention to, and what else brands need to know about social marketing.

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  • Young consumers' willingness to see advertising on social media, and the platforms they are most open to seeing ads on
  • New social networks presenting new opportunities for brands to reach a young audience
  • The social ads Gen Z and Millennials say they are most paying attention to
Report length: 14 pages

North America report based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in July 2021. Western Europe based on a survey of 1300 13-39-year-olds in the the U.K., Italy, France, Spain, and Germany, fielded in July 2021.

Additional survey content for Pro users: Ways young consumers have interacted with brands on social media in the past, reasons they would unfollow a brand on social media, type of images they prefer to see from brand social media ads, and their likelihood to purchase from brands that take a stance on a social cause on social media. 

Recent years' reports on this topic

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North America
Western Europe