Social and Mobile Marketing Preferences Report

During 2020, when young people were in lockdown and physical stores were closed, they were relying on social media feeds for shopping inspiration and opportunities to purchase—making it crucial for brands to treat social platforms as their new storefront. This report dives into young social media users’ openness to ads on the social platforms they frequent most, what ads they’re more likely to pay attention to, and what else brands need to know about social marketing.