- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Social Media Behavior Report
Social media takes up a lot of young peoples’ day—over 4 hours to be exact. But, as many predicted it would, their screen time feels like an addiction and is making young adults especially feel social media fatigue. It’s easy to get trapped in scrolling through algorithms that have them hooked, even if they’ve become accustomed to everything being tailored precisely to their interests. So, what’s making them stay despite it all, and how do they feel about each of the platforms they use most?
YPulse’s 2025 Social Media Behavior report explores young peoples’ most-used social platforms, how they feel about the vibe on socials right now, how many consider themselves content creators, and more.
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- The top platforms teens, young adults, and Millennials are using now (and how much time they’re spending on each)
- How young people are engaging on socials (are they content creators or viewers?) and their overall perceptions on social media
- Where they think each platform leans politically
Report length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded March 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in March 2025
Additional survey content for Pro users:
Young people’s perceptions on each major social media platform (which ones are entertaining, boring, etc.?), what platform they say trends are created on, and what social media platform they say they can’t live without.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.