Feb 24 2022
COVID has created a new standard for how much young people are using social media—and why they’re there. This report digs into what type of content is keeping these young people scrolling through their feeds, the platforms they’re on most, and how brands play into young peoples’ social media use.
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Report length:11 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in February 2022
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: The brands Gen Z and Millennials are following on social media and why, what subjects / objects are in their social media posts, and where young people are sharing personal info such as songs they like, recommendations, their location, etc.
Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent