COVID has created a new standard for how much young people are using social media—and why they’re there. This report digs into what type of content is keeping these young people scrolling through their feeds, the platforms they’re on most, and how brands play into young peoples’ social media use. Download the full report for insights on: The amount of young people who use TikTok and Instagram, compared to Jan 2021 The main reasons young people are on social media, what this entails, and how brands can contribute What Gen Z and Millennials are posting about brands Report length:11 pages North America report is based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in February 2022 Western Europe report is based on a survey of 1300 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2022 All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada Additional...
