Behavioral REPORT

Social Media Behavior Report

  • North America, Western Europe

Gen Z and Millennials say social media is a key part of their social lives, and YPulse is ready to give you the inside scoop. With social media being mobile and easily accessible, more than half of young consumers say they are addicted to social media. Ultimately, they use their favorite platforms to be entertained, create enjoyable content, and keep their loved ones updated.

  • How social media impacts young consumers lives
  • Top 10 platforms Gen Z and Millennials are using
  • The top platform Gen Z and Millennials think trends originate from
  • How many hours young consumers spend on social media daily

Report Length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded January 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2023.

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Social Media Behavior Report
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