YPulse’s biannual Media Consumption report updates media and non-media brands on what young people are watching most often. While Gen Z and Millennials are big on social media, especially TikTok, Netflix captures more screens each week. But that doesn’t mean social media isn’t huge in captivating young audiences—we share how brands can use social media to promote viewership of full-length content too.
YPulse’s biannual Media Consumption report, dives into the content genres and platforms young people are watching weekly, where long form content stands, and how media brands can reach specific audiences.
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July-August 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July-August 2025
