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North AmericaWestern Europe

Media Consumption Report

YPulse’s biannual Media Consumption report updates media and non-media brands on what young people are watching most often. While Gen Z and Millennials are big on social media, especially TikTok, Netflix captures more screens each week. But that doesn’t mean social media isn’t huge in captivating young audiences—we share how brands can use social media to promote viewership of full-length content too.

YPulse’s biannual Media Consumption report, dives into the content genres and platforms young people are watching weekly, where long form content stands, and how media brands can reach specific audiences.

Download the full report for further insights

  • What content genres young people are watching today
  • Which services / platforms they’re watching weekly
  • How media brands can build new audiences for new and old shows / movies through socials
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July-August 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July-August 2025

Additional survey content for Pro users: Gen Z and Millennials’ favorite currently airing shows, what devices young people are using to watch their favorite video content, and what services / platforms parents say their kids are watching most.

The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.

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