Gen Z and Millennials have developed vastly different behaviors when it comes to media consumption. Young consumers want entertaining content and social media is a driving force for Gen Z. COVID increased young consumers’ media consumption on social media, especially TikTok. But while we enter a phase with less isolation and COVID concerns, social media continues to be a place for 13-to-39-year-olds to consume media, and TikTok is now competition for some of the biggest brands in entertainment.
The 2022 Media Consumption report will discuss the clear differences between Gen Z and Millennials’ entertainment habits, where young consumers are really watching video content, and how Millennial parents are allowing Gen Alpha to navigate video content consumption.
Report length: 20 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in October. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2022
TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.
