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Media Consumption Report

Gen Z and Millennials have developed vastly different behaviors when it comes to media consumption. Young consumers want entertaining content and social media is a driving force for Gen Z. COVID increased young consumers’ media consumption on social media, especially TikTok. But while we enter a phase with less isolation and COVID concerns, social media continues to be a place for 13-to-39-year-olds to consume media, and TikTok is now competition for some of the biggest brands in entertainment.

The 2022 Media Consumption report will discuss the clear differences between Gen Z and Millennials’ entertainment habits, where young consumers are really watching video content, and how Millennial parents are allowing Gen Alpha to navigate video content consumption.

Download the full report for further insights

  • The top platforms young consumers are using to consume media
  • How Gen Z and Millennials differ when it comes to the video content they watch
  • What device young consumers are most likely to watch video content on
Report length: 20 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in October. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2022

Additional survey content for Pro users: What platform young consumers consider diverse and inclusive, what platforms Millennial parents are allowing their kids to use, and the type of content Gen Z and Millennials are enjoying. 

Recent years' reports on this topic

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North America
Western Europe