The 2023 Media Consumption report explores the platforms young consumers are using, what type of content they’re watching most, and more.
Report Length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded March 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in March 2023.
Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.
Building beauty and personal care routines, which brands they’re loyal to, and what drives their product discovery.
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.
