Media Consumption Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

2020 was the year that everyone stayed home and streamed more—so what does that mean in 2021? YPulse’s TV and Entertainment report found that young viewers increasingly turned to streaming services during the lockdown, and though quarantined consumers got quickly tired of Zoom hangouts, streaming content stayed consistent. With more young consumers relying on video content for entertainment, new behaviors have formed and changed the streaming landscape. This report looks at the current value of streaming services, how streaming service usage and the type of content watched has shifted over the past year, and a new category of services that are coming soon to address an issue stemming from increased streaming.

Download the full report for insights on: 

  • The value of streaming services post-COVID
  • A new category of services to combat an issue young consumers’ are facing when streaming
  • Why the streaming service landscape is more crowded than ever
  • The types of video content that have increased in popularity over the last year

Report length: 11 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded in March 2021

Additional survey content for Pro users: Devices used to watch video content weekly or more often, services kids use to watch video content, monthly paid media subscriptions, entertainment monthly spending averages, and media sources that feel inclusive and diverse. 

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