- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Media Consumption Report
YPulse’s bi-annual Media Consumption report explores the platforms Gen Z and Millennials are watching video content on—and the specific genres they’re watching. We deep dive into their preferences when it comes to streaming, social media, and long form vs short form content. Hint: While these gens are big on social media, especially TikTok for Gen Z, Netflix captures more screens each week.
Download the full report for further insights
- How streaming measures up to viewing video content on socials
- What exactly young people want from streaming services
- The genres of content young people are watching most
20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2024.
Additional survey content for Pro users: How many streaming subscriptions young consumers pay for, the type of content Millennial parents allow their children to watch, and the type of content young consumers have spent their money on.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2026Media Consumption Report
- 2025Media Consumption Report
- 2025Media Consumption Report
- 2024Media Consumption Report
- 2023Media Consumption Report
- 2023Media Consumption Report
- 2022Media Consumption Report
- 2022Media Consumption Report
- 2021WE Media Consumption Report
- 2021Media Consumption Report
- 2021WE Media Consumption Report
- 2021Media Consumption Report
- 2021Media Consumption Report
- 2021Media Consumption Report
- 2020Media Consumption Report
- 2020Media Consumption Report