YPulse’s bi-annual Media Consumption report explores the platforms Gen Z and Millennials are watching video content on—and the specific genres they’re watching. We deep dive into their preferences when it comes to streaming, social media, and long form vs short form content. Hint: While these gens are big on social media, especially TikTok for Gen Z, Netflix captures more screens each week.
20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2024.
Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.
Building beauty and personal care routines, which brands they’re loyal to, and what drives their product discovery.
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.
