Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.
Gen Z and Millennials have more media content available to them than any generations before and understanding their consumption behavior is critical to brands who want to reach young consumers and create content that will resonate with them. This report digs into the media consumption behavior of Gen Z, Millennials, BIPOC consumers, and Millennial parents to reveal the devices they prefer to use, the video streaming platforms they are turning to most, and the types of content they are often watching.
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Report length: 11 pages
Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in June 2021
All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada
Additional survey content for Pro users: Devices and platforms kids use to watch video according to Millennial parents, media subscription participation, and average monthly spend on forms of entertainment.