YPulse’s biannual Media Consumption report explores the content genres young consumers are interested in now, the devices they’re using to stream video content, and how they feel about paying for ad-free watching experiences.
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2023.
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.
News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.
