- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Media Consumption Report
YPulse’s biannual Media Consumption report explores the content genres young consumers are interested in now, the devices they’re using to stream video content, and how they feel about paying for ad-free watching experiences.
Download the full report for further insights
- Which video and streaming services are winning Gen Z’s affinity
- How many young consumers are paying for ad-free watching experiences
- What devices are capturing young consumers’ screen time
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2023.
Additional survey content for Pro users: How many young consumers are watching cable and network apps weekly, which media services are the most inclusive according to Gen Z and Millennials, and how young consumers feel about streaming services charging for shared passwords.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2026Media Consumption Report
- 2025Media Consumption Report
- 2025Media Consumption Report
- 2024Media Consumption Report
- 2024Media Consumption Report
- 2023Media Consumption Report
- 2022Media Consumption Report
- 2022Media Consumption Report
- 2021WE Media Consumption Report
- 2021Media Consumption Report
- 2021WE Media Consumption Report
- 2021Media Consumption Report
- 2021Media Consumption Report
- 2021Media Consumption Report
- 2020Media Consumption Report
- 2020Media Consumption Report