Even with lockdowns lifting this summer, the majority of young consumers have remained in quarantine, making at-home entertainment essential. This media consumption behavioral report outlines their latest entertainment behaviors, the behavioral shifts occurring that are dictated by new media preferences, which group is outpacing their peers in entertainment spending during this time, and the opportunities brands have in the media space.
Download the full report for insights on:
- Whether entertainment habits are shifting post-quarantine
- How spending on entertainment has changed during this time
- The evolution of social platforms into entertainment platforms for young consumers
- How Millennial parents’ media consumption differs from their non-parent peers
Report length: 10 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded June 2020
Additional survey content for Pro users: types of video content watched weekly, entertainment habits formed by COVID, interest in post-COVID live entertainment
