Media Consumption Report

Gen Z and Millennial research, trends, and insights

Even with lockdowns lifting this summer, the majority of young consumers have remained in quarantine, making at-home entertainment essential. This media consumption behavioral report outlines their latest entertainment behaviors, the behavioral shifts occurring that are dictated by new media preferences, which group is outpacing their peers in entertainment spending during this time, and the opportunities brands have in the media space.

You might also like...

The COVID Media Boom: Media Consumption During & After the Crisis
With the majority of young consumers in quarantine, entertainment has quickly shifted t...
COVID-19 Special Report: Entertainment in Quarantine
With the majority of young consumers in quarantine, entertainment has quickly shifted t...
10 Things We Learned About Gen Z in 2018
Gen Z's year ran the gamut from Tide Pod memes to banning brands that go against their ...
Scroll to the top of the page