Media Consumption Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

At-home entertainment became essential and even more of a priority for young people going into quarantine last year. Video streaming services, social media, gaming, and many more entertainment sources experienced a boom as young consumers spent a lot more time in their homes and needed an escape from the outside world in more ways than one. In this report, we are checking in with young consumers’ attitudes towards at-home entertainment, the type of content and services that are only becoming more popular with time, and the media consumption behaviors that will last long after COVID-19 is over.

Download the full report for insights on: 

  • Young people’s attitudes towards at-home entertainment months later from when quarantine first came into place
  • The entertainment sources that have benefitted greatly from the shift into quarantine and what their future holds post-COVID
  • The platform that has become an entertainment hub for kids and their parents

Report length: 9 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded December 2020

Additional survey content for Pro users: Favorite streaming services, types of video content being watching weekly, devices used to watch video content weekly or more often, devices used by kids to watch video content weekly or more often, media being subscribed to, and entertainment spend by category. 

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