WE Media Consumption Report

Nov 01 2021

Gen Z and Millennials are increasingly tuning into video content, a trend that exploded during the pandemic. And while young consumers have driven the massive success of streaming services, they aren’t finished reshaping the way entertainment is consumed. Streaming services are still a top place they’re watching media today, but social media is increasingly becoming a competitor in the video content space, especially among mobile-first Gen Z.

In this report, we explore where young Europeans are consuming media, what devices they are using to watch video content, and what platform Millennial parents are turning to for their kids’ video entertainment.

Download the full report for insights on: 

  • How social media contributes to young people’s media consumption and what group is driving the rise of social media as a video content platform
  • The top type of video content Gen Z is consuming and how that is affecting what devices they’re using to consume media
  • Top streaming platforms young people are using and how it differs by generation

Report length: 10 pages

Based on a survey of 1450 13-39-year-olds in the U.K., Italy, France, Germany, and Spain, fielded in September 2021 

Additional survey content for Pro users: What subscriptions young people pay for, how much they spend on various forms of entertainment, and in-depth insight on how often children are using various video content platforms.

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