Media Consumption Report

Oct 27 2021

Gen Z and Millennials are the generations that have made streaming services a success, but they aren’t finished changing the way entertainment is consumed. This report explores where young people are consuming media, what devices they are using to watch video content, and where Millennial parents are turning to for their kids’ video entertainment.

Download the full report for insights on: 

  • How social media contributes to young peoples’ media consumption and what group is driving the rise of social media as a video content platform
  • The top type of video content Gen Z is consuming and how that is affecting what devices they’re using to consume media
  • Top streaming platforms young people are using and how it differs by generation

Report length: 10 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in September 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: What subscriptions young people pay for, how much they spend on various forms of entertainment, and in-depth insight on how often children are using various video content platforms.

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