Replay: Gaming Marketing Playbook

Gaming is a huge part of Gen Z’s life, and it influences everything from the music they listen to, to the movies they watch, to the IRL purchases they make. In our latest trend report, Gaming Marketing Playbook, we boil down the marketing strategies brands need to know to get involved in the gaming world to connect with teens and young adults. Paired with brand examples of campaigns and activations, this report and webinar gives context to how brands and industries are leveraging games from Call of Duty to Candy Crush to find their target market and build brand affinity through entertainment.

Watch this 30-minute webinar to learn:

• How Gen Z wants brands to show up in their video games
• Real-world examples of brands with successful gaming activations
• 13 strategies brands can use to market in video games

Read the full report here.