- Report
- Trend
- Report
- Trend
North AmericaWestern Europe
Gaming Marketing Playbook Trend Report
Gaming is a huge part of Gen Z’s life, and it influences everything from the music they listen to, to the movies they watch, to the IRL purchases they make. In this report, we boil down the marketing strategies brands need to know to get involved in the gaming world to connect with teens and young adults. Paired with brand examples of campaigns and activations, this report gives context to how brands and industries are leveraging games from Call of Duty to Candy Crush to find their target market and build brand affinity through entertainment.
Download the full report for further insights
- How Gen Z wants brands to show up in their video games
- Real-world examples of brands with successful gaming activations
- 13 strategies brands can use to market in video games
Get Insights for Your Industry
Select your sector, and we'll pull the most relevant findings to your work
Report Length: 46 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
The data file also includes data split by the following demographics: Gender, Age Groups, Academic Status, Race, People of Color, Country, Urban/Rural Status, LGBTQ+, and Parent