Gaming is a huge part of Gen Z’s life, and it influences everything from the music they listen to, to the movies they watch, to the IRL purchases they make. In this report, we boil down the marketing strategies brands need to know to get involved in the gaming world to connect with teens and young adults. Paired with brand examples of campaigns and activations, this report gives context to how brands and industries are leveraging games from Call of Duty to Candy Crush to find their target market and build brand affinity through entertainment.
Report Length: 46 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
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10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.