What do Gen Z and Millennials really want from experiences—and how can brands show up in ways that matter? As in-person events make a major comeback, Gen Z and Millennials are showing up in big numbers, craving connection, discovery, and moments that feel both sharable and meaningful. From food festivals to branded pop-ups, the kinds of experiences that resonate most are those that blend fun with purpose, and community with creativity.
In YPulse’s 2025 Experiences report, we unpack the latest data on how 13-39-year-olds are engaging with in-person events, what makes them want to attend, and what makes an experience memorable (or skippable).
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded May 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2025
