- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Experiences Report
What do Gen Z and Millennials really want from experiences—and how can brands show up in ways that matter? As in-person events make a major comeback, Gen Z and Millennials are showing up in big numbers, craving connection, discovery, and moments that feel both sharable and meaningful. From food festivals to branded pop-ups, the kinds of experiences that resonate most are those that blend fun with purpose, and community with creativity.
In YPulse’s 2025 Experiences report, we unpack the latest data on how 13-39-year-olds are engaging with in-person events, what makes them want to attend, and what makes an experience memorable (or skippable).
Download the full report for further insights
- How many young people want to attend in-person events—and what kinds
- How social media plays a part in event discovery
- How many young people are interested in attending brand pop-ups and what they want to see from them
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded May 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2025
Additional survey content for Pro users:
How many think we are in a new normal post COVID-19, how many are interested in attending virtual events, the full list of summer movies they plan to get tickets to see, and more summer plans.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2024Experiences Report
- 2023Experiences Report
- 2022Experiences Report