Are Gen Z and Millennials actually getting out more—or is the economy keeping them home? When it comes to brand pop-ups and experiential marketing, what does it actually take to get young people to show up? And in a world where every event doubles as a content opportunity, how much does photo potential really factor into the decision?
In YPulse’s 2026 Experiences Report, we dive into what’s driving the surge in in-person event interest, how FOMO and photo potential shape which events young people actually show up for, the growing appetite for brand pop-ups and experiential marketing, and what it takes to earn a spot on Gen Z and Millennials’ social calendars.
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded May 2026. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2026.
