Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Report
  • Behavioral
North America

Experiences Report

Are Gen Z and Millennials actually getting out more—or is the economy keeping them home? When it comes to brand pop-ups and experiential marketing, what does it actually take to get young people to show up? And in a world where every event doubles as a content opportunity, how much does photo potential really factor into the decision?

In YPulse’s 2026 Experiences Report, we dive into what’s driving the surge in in-person event interest, how FOMO and photo potential shape which events young people actually show up for, the growing appetite for brand pop-ups and experiential marketing, and what it takes to earn a spot on Gen Z and Millennials’ social calendars.

Download the full report for further insights

  • What's driving the four-year high in in-person event interest—and which types of experiences young people are most eager to attend in the next six months
  • How FOMO, photo potential, and community connection shape which events young people show up for, post about, and inspire others to attend
  • Why brand pop-up interest is surging—especially among teens—and what brands need to get right to earn a spot on young people's calendars

Get Insights for Your Industry

Select your sector, and we'll pull the most relevant findings to your work

Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded May 2026. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2026.

Additional survey content for Pro users:

The full list of in-person experiences young consumers are interested in attending, which summer movies they’re planning to buy tickets for, whether they have a concert or festival on the books this year, their full views on brand experiences and pop-ups, virtual event preferences, and more.

The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, Parent, Household Income, Political Leanings, and In-Person Event Interest.

Recent years' reports on this topic

Ask Anything About This Report

Get personalized insights and answers

Here are some suggestions:

Related content

Explore Further

Analyze data
Request Special Data Cut

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?