Summer means Gen Z and Millennials are gearing up for concerts, movies, festivals, and more. And they’re more than happy to splurge on memorable experiences over material items. Yes, that includes a pricey ticket for their fandom experience. Brands have a huge opportunity to get on young consumers’ radar by hosting pop-ups or creating experiences / products based on major pop culture events this summer. Plus, these events can be the start of your brand’s journey into the third place conversation. We know everyone is talking about it, so we got the real answer from young people about where they socialize outside work and school.
In YPulse’s Experiences report, we cover what brand experiences are trending now, which brand events will resonate with young consumers, and how themed pop-ups are capturing the attention of young people of color.
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in May 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in May 2024.
