Behavioral REPORT

Experiences Report

YPulse’s Experiences report captures what in-person / virtual events young people are excited to attend, how brands can engage Gen Z and Millennials through experiences, and what young people are prioritizing this summer.

  • What in-person and virtual events young people are interested in attending
  • How young people feel about brand events and what they expect from them
  • How the economy and inflation impact young people’s spending on events / experiences

Report Length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded June 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2023.

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BEHAVIORAL REPORT
Experiences Report
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