NEW GEN Z 101: Unlock & Outlast Microtrends

Experiences Report

Jul 13 2022

The pandemic expanded young people’s definition of “experience” as virtual experiences grew like wildfire as young consumers were stuck in quarantines, creating new opportunities for brands. Last year, YPulse dug into this to help brands understand the future of experiences and how they can successfully be part of these events.

Now we’re revisiting this topic (a year later) to gauge young consumers’ thoughts and interests on events and experiences (both in-person and virtual) as they increasingly move away from quarantines and into a new normal.

Download the full report for insights on:

  • The events young people are interested in, both in-person and virtually
  • How young people feel about brand events and what they expect from them
  • The opportunity that virtual events have created for brands and how they can be successful

Report length: 13 pages

Based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in June 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Social media’s role in events / experiences, how comfortable they are with doing specific in-person activities, and what they expect in terms of COVID protocols at events

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

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