- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Parenting Report
Parenting has never felt more complicated for Gen Z and Millennials. Many are navigating rising costs, limited support systems, and feeling pressure to parent “perfectly,” even if they don’t believe in one right way to parent for others. Amid it all, they’re working to create meaningful, joyful moments with their families. We know what you’re thinking—and, spoiler, they absolutely do read to their kids. Despite prevailing beliefs about how these gens parent, positive or negative, they’re reimagining parenthood through “breaking the cycle.”
YPulse’s 2025 Parenting Report explores how Gen Z and Millennial parents are thinking, spending, and planning family life today—and how non-parents envision their future families.
Download the full report for further insights
- How many Gen Z and Millennials are currently parents, how many are single parents, and how many kids they have
- How rising costs are shaping family decisions and where they shop
- The way parents are prioritizing meaningful family time
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October-November 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October-November 2025
Additional survey content for Pro users:
The demographic questions asked of parents pulled from our survey, how old parents were on average when they had their first child, the full list of activities parents do with their kids, the parenting trends they’re trying, and more.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.