Parenting has never felt more complicated for Gen Z and Millennials. Many are navigating rising costs, limited support systems, and feeling pressure to parent “perfectly,” even if they don’t believe in one right way to parent for others. Amid it all, they’re working to create meaningful, joyful moments with their families. We know what you’re thinking—and, spoiler, they absolutely do read to their kids. Despite prevailing beliefs about how these gens parent, positive or negative, they’re reimagining parenthood through “breaking the cycle.”
YPulse’s 2025 Parenting Report explores how Gen Z and Millennial parents are thinking, spending, and planning family life today—and how non-parents envision their future families.
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October-November 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October-November 2025
