Behavioral REPORT

Millennial Parenting Report

As more Millennials take on the role of parent, they’re continuing to navigate new stresses and create their own approaches. They are being honest, real, and transparent about what it means to be a parent and starting new movements that rethink what generations before them thought was best. For this generation, parenting comes along with significant stress about the state of the world they have brought their kids into. They’re also dealing with the pressures and influences of social media, spending more time with their kids than any before them, and, oh, dealing with work, inflation and the cost-of-living crisis.

The Millennial parenting report examines what it means to be a parent today. Millennial parents are unlearning, teaching, and navigating new approaches to their parenting styles.

  • Their concern about the world their children will grow up in
  • How Millennial parents are being transparent about parenthood
  • When non-parents are interested in having children
  • What influences them to buy products for their kids

Report length: 18 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in August 2022, Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2022

PREVIOUS REPORTS
Article
Report
Article
Report
Article
Report

Get the Research

BEHAVIORAL REPORT
Millennial Parenting Report
Content
Download report (PDF)
Data
Download data (XLS)
Explore data online
Content
Download report (PDF)
Data
Download data (XLS)
Explore data online

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?