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Millennial Parenting Report

As more Millennials take on the role of parent, they’re continuing to navigate new stresses and create their own approaches. They are being honest, real, and transparent about what it means to be a parent and starting new movements that rethink what generations before them thought was best. For this generation, parenting comes along with significant stress about the state of the world they have brought their kids into. They’re also dealing with the pressures and influences of social media, spending more time with their kids than any before them, and, oh, dealing with work, inflation and the cost-of-living crisis.

The Millennial parenting report examines what it means to be a parent today. Millennial parents are unlearning, teaching, and navigating new approaches to their parenting styles.

Download the full report for further insights

  • Their concern about the world their children will grow up in
  • How Millennial parents are being transparent about parenthood
  • When non-parents are interested in having children
  • What influences them to buy products for their kids
Report length: 18 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in August 2022, Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2022

Additional survey content for Pro users: How many children Millennial parents have, other sources they go to for advice, and how many Millennial parents are single parents 

Recent years' reports on this topic

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North America
Western Europe