The Parenting report examines how Gen Z and Millennial parents are navigating modern parenting, how they’re raising their kids, and what non-parents think about starting a family in the future.
Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2023.
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.


We use cookies and similar technologies to run our website, understand how it's used, and support advertising. We do not sell your personal information. You can opt out of sharing for targeted advertising at any time.