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Parenting Report

The Parenting report examines how Gen Z and Millennial parents are navigating modern parenting, how they’re raising their kids, and what non-parents think about starting a family in the future.

Download the full report for further insights

  • Where Gen Z and Millennial parents are looking for parenting advice
  • What events and activities they want to share with their kids
  • How parents are navigating screen time with their kids
Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2023.

Additional survey content for Pro users: Parents’ attitudes on raising kids in today’s world, trends parents are most interested in learning about, and extracurricular activities parents want their kids to participate in when they’re old enough.

The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.

Recent years' reports on this topic

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