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Millennial Parenting Report

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  • How many Millennials are now parents (and how many want to be)
  • How brands are pivoting their products, services, and marketing to effectively reach the new generation of parents
  • The best way brands can connect and reach BIPOC parents
Report length: 12 pages

The number of Millennial parents has been growing, and many want to join them on their journey presenting an opportunity for brands to reach these new parents on the block. Not only does this consumer group have a unique approach on what families look like and how kids are raised, but also how they choose products for their children and the brands they most connect with. YPulse’s Millennial Parenting report reveals how many Millennials are now parents (and the number of Millennials who want to be parents), and how brands are reaching this group and their unique needs.


North America report based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in August & September 2021. Western Europe report based on a survey of 1300 13-39-year-olds in the U.K., Germany, France, Italy, and Spain, fielded in August & September 2021.

Additional survey content for Pro users: Thoughts on having children, age and gender of their children, age they had their first child, who watches their children during the week, where they purchase toys, clothes, and other items for their children, interest in being a stay-at-home parent, and pet ownership. 

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North America
Western Europe