Millennial Parenting Report

Gen Z and Millennial research, trends, and insights

It’s been quite a year to be a parent. The number of Millennial parents has been growing, and many still want to have children. Economically, these families could be a boon—and Millennial parents are already boosting up many brands during this time. This generation of parents has been juggling a unique amount of pressure and responsibility during COVID. Brands currently have a major opportunity to reach Millennial parents, who are looking for support and also spending to keep kids entertained. This report explores their new realities, how brands can help, and the silver lining of parenting during a pandemic.

Download the full report for insights on: 

  • How many Millennials are parents, and how many plan to be
  • Millennial parents’ current struggles and challenges
  • How COVID is changing young parents’ priorities and plans
  • How brands can be supporting and attracting Millennial parents now


Report length: 12 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded August 2020

You might also like...

State of Mind Trend Report
As 2020 comes to an end, we checked in on the mental health of young people in the wake...
Which Gaming Console Are Gen Z & Millennials Flocking to Buy This Season?
The console wars are in full swing, with new Xbox and PlayStations sold out everywhere—...
Gaming Report
Young consumers in quarantines have fueled a boom for video game brands, and our most r...
Scroll to the top of the page